Released on March 5th, 2021, the Tamil song took off to reach over 350 million cumulative streams across platforms, causing a wildfire of ringtones and Instagram Reels alike. As for where India stands in the multitude of voices breaking past language and culture barriers in the minds of listeners, artists singing in Punjabi, Tamil, Hindi and more have accrued millions-streamed songs and want to occupy the global space.Īmong those millions streamed songs was “Enjoy Enjaami,” Dhee’s first independent single featuring Arivu (who also wrote the lyrics) and produced by Santhosh Narayanan, as a tribute to Tamil culture of yore, celebratory yet revelatory in its tone. Balvin, Bad Bunny as well as BTS, BLACKPINK, EXO and many more for their chart success as well as the moves they make as part of the music ecosystem. The world closely watches artists like Fonsi, J. Or the way we’re seeing Korean music create a new level of fan following and listenership like never before. They really want to put South Asian music on the global map the same way Latin pop has birthed stars over decades who have broken into the mainstream. Rahman, maajja has the gusto to make that kind of comparison. “I was like, ‘Despacito? This is the hardest shit I’ve heard in my life,’” Shan says.ĭhee and Shan Vincent de Paul on the cover of Rolling Stone India’s August 2021 cover.įounded by Canadian entrepreneurs Noel Kirthiraj, Sen Sachi and Prasana Balachandran and supported by music composing legend A.R.
Despite the serpentine, almost too dense rap delivery, the folks at maajja told Shan it “can be the next ‘Despacito,’” referring to the 2017 Latin chart-topper by Louis Fonsi and Daddy Yankee. Shan goes apeshit with his verses and Navz-47 brings an incisive, rousing delivery to the Tamil portions and it now stands at over two million views on YouTube.
#ALBUM TAMIL RAPPERS MOVIE#
It was also part of a sync deal via maajja that saw it placed into the movie Sarpatta Parambarai, a story about a boxer. He serves up more of that on “Neeye Oli” – composed by veteran Chennai-based composer Santhosh Narayanan, featuring Tamil lyrics written by firepower Tamil rapper Arivu. In telling his own personal and local story, Shan Vincent de Paul got global acclaim, reaching listeners all around the globe. “The stuff for this album is representative of a larger people, not just me.” That’s also reflective… the success that comes with it also really does feel like a success for my community.” He says over a video call, “The stuff for this album is representative of a larger people, not just me. Rapping at breakneck speed and with the intensity of a torn heart, songs like “ One Hundred Thousand Flowers,” “ Savage” and most recently, “Neeye Oli” with fellow Tamil-origin hip-hop artist Navz-47, directly and metaphorically reference civil wars in Sri Lanka and the emigration of some Tamils from the country.
#ALBUM TAMIL RAPPERS SERIES#
He released two albums – SVDP 2 in 2019 and Kothu Boys with Canadian-Tamil producer-singer Yanchan in 2020 – and got worldwide acclaim for the song series “Mrithangam Raps” (also with Yanchan) and is now prepping to release his next album Made In Jaffna on September 3rd via record label and South Asian-focused platform maajja. Clad in a tiger-print shirt on a cloudy Toronto morning, Shan Vincent de Paul is talking about his 2019 song “ Out Alive.” A lot has changed in two years in the world outside and within Shan as well, but he talked about a “brown artist renaissance” for South Asian music makers back then.īorn in Jaffna, Sri Lanka and fleeing to Canada with his family as a child, the hip-hop artist put pen to paper and wrote powerful songs like “ Die Iconic” in 2016, but he’s been at his most prolific in the past two years.
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